How to choose equipment for a beauty salon

The work of a beauty salon is inconceivable without appropriate equipment. The working area involves many pieces of equipment: hairdressing, cosmetology and massage equipment, furniture, tools and materials. The choice of equipment for the salon is a rather troublesome business, requiring a thoughtful, balanced approach and taking into account the features of the production process.

Instruction manual

1

Begin by conducting broad-based information intelligence. To get an idea of ​​the market for the equipment you need, view the information on the manufacturers' websites. Subscribe to several professional magazines covering the beauty industry.

2

Find the opportunity to visit industry exhibitions, which present all kinds of equipment for salons, materials and professional cosmetics. Talk with representatives of trademarks, stock up on booklets and price lists, see a demonstration of the various procedures performed on the equipment you need.

3

Do not rush to purchase specific equipment during your marketing research. Analyze the information gathered in a relaxed home environment where you will not be distracted by tempting offers of discounts, installments and seasonal promotions. Hasty decisions can be costly in the end.

4

When considering proposals for the purchase of equipment, focus on the general concept of your salon, its area, the number of workrooms. Relate the choice to the range of services offered. Keep in mind that the quality of one or another piece of equipment should correspond to the level of a beauty salon.

5

Make sure the equipment blends well with each other. So, a myostimulation apparatus may require equipment for lymphatic drainage. The combination of techniques aimed at solving similar problems will give the best result and will allow you to offer customers comprehensive programs. Avoid the use of conflicting techniques that require equipment of a different nature.

6

When choosing equipment, make sure that it meets ergonomic requirements, that is, it will be convenient for the specialist and the client. This is especially important when carrying out lengthy procedures that require significant stress. If the back is numb during work, then there is no need to talk about the high quality of service delivery.

7

Finally, pay attention to the availability of a warranty period during which the equipment you like can undergo preventative maintenance and repair. Developed after-sales service can make the purchase of relatively expensive equipment more appropriate in terms of overall costs and profitability.