How to open an orthopedic salon

Several decades ago, many diseases of the musculoskeletal system and other problems of a surgical nature did not respond to therapy. Today, with such diagnoses, you can lead a familiar lifestyle thanks to many special medical devices. That is why the opening of an orthopedic salon will not only become a promising business, but will also help hundreds of people stay healthy.

You will need

• - premises;

• - start-up capital.

Instruction manual

1

Choose the room where your orthopedic salon will be located. The specifics of the product allows you not to choose a passing place: most of your customers will travel purposefully for your products. Provide a warehouse space, a convenient shopping area, a small fitting room, utility room.

2

Find suppliers of products. Modern orthopedic salons offer a very diverse selection of products. That is why you will have to work with several manufacturers or wholesalers. Check if they have the necessary permits (mandatory certificates of conformity).

3

Break the assortment into several categories, studying the needs and demand of customers in each of them. You can choose the main specialization of your salon: for example, orthopedic corsets, and offer the maximum possible choice in this sector. Other products - insoles, massagers, pillows, thermal underwear and much more - will be auxiliary. If the budget allows, make the most complete assortment in all available categories.

4

Hire consultants, preferably with a medical background. It is from the seller’s literacy that the level of sales depends. The consultant must fully own the specifics of the product, be able to explain to the client the basic properties and contraindications. In addition, the seller must be able to demonstrate the product in action, for example, fix a surgical corset or bandage.

5

Consider methods for promoting an orthopedic salon. In addition to traditional advertising, establish active cooperation with hospitals and diagnostic centers. Create a corporate website to help customers learn about your products.

Useful advice

Open an orthopedic care cabinet at the salon, where clients can get a doctor’s consultation, undergo diagnostics and a course of therapeutic massage. Such a direction will become your additional competitive advantage.