How to choose a company name
Video: How to Choose a Name for Your Business 2024, July
The name of the company is a serious marketing tool, therefore, it is necessary to approach its choice with all responsibility, think through all possible pitfalls and envisage situations that are better not for businessmen to fall into.
You will need
- Firm
- A few employees to brainstorm
Instruction manual
1
Before you come up with the name of your company, you need to consider several points that you need to pay attention to. The new name should be easy to remember, not reminiscent of existing brand names, should not include forbidden words and in translation into other languages should not indicate anything reprehensible. If these rules are met, move on.
2
We assemble a creative group from employees. It is desirable, of different ages. We read the rules to them and begin the brainstorming. We write down all the words that came to mind related to the company, the activities of the company, simply beautiful and interesting in sound, associated with positive emotions.
3
After that we take the list and begin to discuss. Cross out possible names using the names or surnames of the co-founders in order to avoid a situation where personal reputation can affect the reputation of the company. Well, if the impact is for the better, but if vice versa?
4
Next, imagine your potential customer, and based on this view, again look at the remaining list of future names. We edit the list based on the needs and perceptions of the recipients of services.
5
At the very end of the brainstorming session, we leave two or three of the most suitable names, and let them “lie down” for several days (during this time you can find out if they are occupied by other competing firms). The final stage is the final choice of the name of the company, and the submission of documents for registration of a legal entity.
Useful advice
Do not tie the name to the geographical point of the area. In the future, if the company wants to expand into the network, it may be difficult to name the branches.
