How to do wholesale

Wholesale trade is a type of transaction when the goods for which money is paid are not transferred to the final consumer. It is intended for resale. As a rule, whole lots of goods - large or small, are the object of sale.

Instruction manual

1

Think about what type of wholesale you want to do. Gather as much information as possible, for this conduct a marketing analysis, identify consumer demand.

2

Decide which target audience you can count on. That is, which categories of consumers can take advantage of the products you offer. It depends on a number of factors: market saturation, the level of your prices, service, customer convenience (the location of your office, store, warehouse). Try to attract the attention of the most profitable customers (wholesalers, store owners). Make every effort to establish good relations with them, to interest in cooperation with you. Run a competent advertising company.

3

Pay special attention to the range of products offered. It is good when the nomenclature is extensive, diverse, but on the other hand, a wide assortment is expensive, which does not always pay off quickly (for example, some goods may become stale). Therefore, the basis of the nomenclature should be the most popular and profitable product groups.

4

Choose your suppliers carefully. Do not chase cheapness, as in some cases it is a consequence of poor quality.

5

The price level for your goods should not be higher than the average market, as this will scare away the bulk of the clientele. On the contrary, to the extent possible, try to make them cheaper than competitors. Even if the difference is purely symbolic, it attracts clients well from the point of view of psychology.

6

Find qualified personnel. Remember that the profitability of your business will largely depend on how politely employees talk with customers, how confidently and intelligently answer their questions. It is also very important for customers how quickly they will be served (they will draw up all the documents, load the car). Therefore, try to ensure that the office and warehouse are located close to each other in a convenient place.

7

Be sure to consider a motivation system. Regular and most profitable customers should be given discounts on selling prices or deferred payment. Your task: to ensure that they are satisfied with the cooperation and not looking for another supplier.