How to increase sales in a retail store

Purchase of goods is a process subject to psychological stereotypes of customer behavior. Some buyers buy spontaneously based on a sudden outburst, others after carefully checking product information. There are certain patterns in customer behavior that increase retail sales.

Instruction manual

1

Position the changing rooms in the store so that they are visible from most points in space. Do not forget about the signs showing the direction to them, so that those who want to try on clothes quickly find them without asking anyone. Indicate the dimensions both on the label and with the sticker on the hanger or shelf.

2

Increase the number of sellers in a household appliance store on Saturday afternoon. This need is dictated by the fact that, according to market research, 75% of buyers buy this category of goods on Saturday after 17 hours, and only 25% - until 12 noon.

3

Place shopping baskets at several points inside the sales area. Without them, customers usually purchase no more than three units of goods, with baskets the average volume of purchased products increases several times.

4

On the aisles, place goods that do not require careful consideration (chocolates, chewing gum, etc.). Remove more complex goods from the aisle to the place where you can safely read the label on them.

5

Place the product for its more active sales at the eye level of visitors to the right, or slightly to the right of a well-bought product. This works because most buyers are right-handed and more often take what is on the right side.

6

Create a corner for men in women's stores where they can relax and not rush their women while they shop. Put comfortable chairs, place a TV, highlight a small rack with small electronics, car accessories.

7

Place large boxes with large labels on shelves below the knee and above eye level. This is necessary so that trading floors falling out of sight attract attention.

8

In the stores of women's goods, let's have the opportunity to feel the products, attach them to themselves, see from the side. For men's stores need detailed labels indicating a large number of characteristics.