How to increase sales at the grocery store
Video: Top 10 Grocery Store Tricks to Get You to Buy More 2024, July
The problem of how to increase sales at the grocery store can be easily solved by decomposing it into smaller tasks. First, organize an advertising campaign aimed at an existing and new audience. Secondly, conduct a promotional campaign in order to retain regular customers and increase loyalty to the outlet. Thirdly, introduce new products and popular untwisted brands into the assortment to attract customers.
Instruction manual
1
Organize an advertising campaign to increase sales at the grocery store. First determine which audience it will be targeted to. Best of all are promotions that cover both regular and new customers. Advertise discount cards for first-time shoppers. And bonuses for purchasing goods for those who previously made purchases elsewhere. For regular customers enter a motivation system. Give gifts for every tenth, twentieth or thirtieth check. To limit the number of unprofitable visitors, enter the minimum amount to participate in the action. For example, three hundred or five hundred rubles.
2
Go to nearby outlets and explore the range of products. Under the guise of a buyer, inquire which products are better sold out. Arrange with suppliers to bring in the missing items. So you will attract consumers interested in a particular brand. The influx of new customers will accelerate the sale of other products presented in the store.
3
Try to have all the popular brands on store shelves. The more often the product is advertised in the media, the more buyers they are interested in. Stay tuned for grocery contests. During their period, sales of promotional brands increase several times.
4
Remove expired goods from the shelves in time. If the store is small, and only residents of neighboring houses go to it, spoiled products can make notoriety. The rumor of a consumer fraud will quickly fly around the entire area. And customers will shop at another store. Therefore, in any conflict situation, take the delay and return the money back.
5
Proper sales of shelves with goods will help increase sales in a self-service store. Motivate buyers to take carts. To do this, place heavy products - vegetables, soda, juices - near the entrance. Customers will definitely grab the basket on wheels so as not to carry heavy loads in their hands. Market research shows that trolley shoppers purchase twenty-five to thirty percent more products than without.
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