How to increase sales in the company

Increasing sales is the main task facing the sales department in the company. The financial well-being of the business depends on the competent work of this department. Constant growth in sales allows you to increase profits, expand production and conquer new markets.

Parameters that determine the volume of sales

The sales volume depends on several parameters, it is necessary to increase the company's sales in a complex way by influencing one or several parameters.

Sales are calculated using the following formula:

OP = PK * KK * MF * KP, where

PC - the number of potential customers;

KK - conversion rate;

MF - average bill;

PP - repeat sales.

Potential customers are customers who have shown interest in the goods and services of the company. Conversion rate shows how many potential buyers made a purchase. The average bill is the average amount of money that an average client of a company usually spends.

Increase customer flow

You can increase the number of potential customers through the use of various communication channels: outdoor advertising, media, the Internet, cold calls. A company should use several channels to attract customers.

The effectiveness of cold calls largely depends on the skill level of managers, therefore, when using the active sales method, it is necessary to strictly control the work of sales staff.

If the majority of potential customers are attracted through advertising, it is necessary to optimize the approach to the preparation and conduct of advertising campaigns. To do this, you need to analyze all the channels of promotion, identify the most successful and focus on them.

In order for potential customers to be able to differentiate the company among hundreds of similar ones, it is necessary to create a bright unique selling proposition that emphasizes the difference between the company's products and competitors' products.

Conversion growth

It is not enough just to attract the attention of the client, you have to push him to sell. The conversion rate is greatly influenced by the company's sales skills. Make cold calls should only trained managers. To increase the efficiency of their work, a motivation and bonus system can be envisaged.

The formation of a regular customer base will also help increase customer loyalty and increase the conversion rate. Often, stores offer their customers to fill out a questionnaire for a small bonus (discount card or gift). Thus, a customer base is formed, with which it will be convenient to work with in the future.