How to increase shoe sales in 2017

Increasing sales is the main issue and problem of any company, small or large, selling goods or providing services. The issue of increasing sales is very important in terms of acquiring and updating the customer base, as well as increasing the profitability of the enterprise.

Instruction manual

1

The most common marketing move to increase shoe sales is proper and competent store advertising. If you live in a small town, then advertising can be put on television or radio. When shopping in major cities, don't forget about billboards. You can also distribute leaflets with advertising of your shoes and promotions held in the store. It is better to buy or rent space for the store near the clothing store. It is also worth taking care of a bright sign and a memorable slogan.

2

Make seasonal sales. In the midst of sales, women buy things and shoes as obsessed. If your store does not have discount cards or discount cards, then it is better to issue those. For example, a card can be cumulative: if a client bought shoes from you for more than 10, 000 rubles, then the discount will be 5%, if more than 15, 000 - 7%.

3

It is worth trying to organize various kinds of promotions. The most famous of them in the world of marketing are two pairs for the price of one; two you buy - the third as a gift; upon purchase of a pair of shoes - socks or shoe care products as a gift; every 20 visitors - a pair of shoes from the previous collection - as a bonus.

4

Create a website for your store. A very convenient thing - the client will be able to familiarize yourself with your assortment, find out what is available, look at the prices of goods, and also order shoes without leaving your home.

5

An effective way to increase sales will be to attract sellers to choose a collection of new shoes along with the purchasing department. Obvious advantages: firstly, sellers will not consider themselves errand girls; secondly, participating in the selection of shoes, they will thereby seek to sell it, because failure will not be able to push only to the procurement department. Now they will have to enthusiastically participate in the process, offering and praising one or another pair of shoes.