How to increase store sales

To increase store sales, you can go one of the following ways. Make a higher average purchase amount or attract more buyers. And in that, and in another case, the sales curve will certainly go up.

You will need

• - sales report

• - telephone for contacting suppliers

• - sales training

• - pr campaign

• - media plan

Instruction manual

1

Analyze sales reports for the last 3-4 months. Surely there will be positions that hang "dead weight". If they are in your implementation, agree with the supplier to return or replace with similar models, but which you quickly implemented. As a rule, suppliers are willing to engage in dialogue with stores, as interested in partnerships. If the goods that are hanging are the property of the store, that is, purchased with payment upon delivery or with a deferred payment, but the deadlines have already passed and the money has been paid for it, it’s time to develop stocks for its early sale.

The key to good turnover - the products of the store should be completely updated every three months. This is especially true for small convenience stores, which are mainly visited by regular customers. Exceptions are stores selling large-sized high-value goods. For them, this period is approximately six months.

2

Revise the service. Conduct sales training with sellers - is it possible that your store does not have an increase in sales for the reason that sellers do not know how to sell? As a “good person” is not a profession, a friendly employee behind the counter is not yet a salesman. Perhaps the store employees would be glad to increase the average check, but they do not know how.

Invite a successful business coach to help salespeople master sales skills. He will lead them through the training system, which is called “ZUN” for trainers (Knowledge - Skills - Skills). In other words, a business coach will tell you how to sell; will show how; will practice sales practices, which is necessary to increase revenue in the store.

3

Design an advertising or pr campaign. To attract more customers to the store, there are two ways. The way of advertising (including image advertising in glossy magazines, television, radio broadcasts, etc.) should be chosen by the stores selling expensive, unique or large-sized goods purchased by consumers planned. These shops can go through the whole city. For an advertising campaign, it is necessary to draw up a competent media plan, as well as develop mechanisms for checking the return on investment.

Walking shops, incl. pr., grocery stores that are designed primarily for an audience living or working in the immediate vicinity. In such cases, it is best to increase sales in stores by developing loyalty programs. Bind the buyer to the point of sale, this can be done by issuing discount cards such as "Third purchase in a week - 20% discount", etc. In stores designed for young people, the revenue of the loyalty program of the format "Bring two friends - you will get a 15% discount on their purchases" is not bad.

You can recommend to grocery stores to sell 5-6 goods of high demand without trade margin. Then the rumor that certain products are cheaper in this store than in the rest will quickly fly into the surrounding yards. And these stores will increase sales due to additional purchases, because it’s not only for 5-6 items that customers go to the store.

note

Trying to increase store sales, do not overdo it. The infinite number of leaflets found by consumers in their mailboxes is unlikely to increase their loyalty.

Useful advice

The prerequisites for increasing sales in the store are high quality products and impeccable service. Until this happens, there is no need to wait for a decent revenue.

how to increase store sales