How to check the seller of your store

In retail, sellers play a significant role in success: often the level of sales, customer loyalty and the image of the store as a whole depend on them. If sales personnel perform poorly, losses or lost profits are inevitable. To prevent this situation, enter clear work standards in the store and periodically check sellers.

Norms and Rules

Start with a single set of rules for sales staff, compliance with which will greatly facilitate both the work and the control of sellers. Create clear and concise instructions regarding the appearance, customer service, handling complaints, product display rates, and maintaining store order.

Enter a certain hierarchy among the staff: for example, when applying for a job, new recruits will be trained and supervised by senior sellers.

Periodically check store sellers personally. The best option is to simulate a situation in which you act as a buyer. Ask non-standard questions, confuse the employee: this will give you a chance to understand whether the seller is dealing with similar cases in practice.

Fixed observation

Surveillance cameras are a convenient tool not only for ensuring the security of the store, but also for monitoring sellers. Use the recording function to reproduce what is happening at any time. Be sure to warn staff that cameras are installed in the store. Pay particular attention to the checkout area. Unfortunately, cases of theft by cash sellers are not uncommon. Fixing what is happening will help you see in a critical situation who had access to money.

In addition, if sales are related to telephone conversations or frequent calls by potential customers, recording conversations will not be out of place. The manner of talking with the buyer can tell a lot about the seller.