How to attract customers to the hotel
Video: 10 tips and advice to attract customers to your restaurant 2024, July
It is very difficult to surprise customers of hotels saturated with all kinds of services. The prevailing opinion that the visitor should be content with what he is offered does not contribute to the development of the business. To attract guests it is necessary to think over a whole service strategy.
Instruction manual
1
Improve customer service. Organize the service so that visitors feel taken care of by themselves. Do not make customers wait a long time for completing an order; keep an eye on the administrator who answers calls and receives guests. If a person wants to book a room but cannot get through, he will most likely go to another hotel. Therefore, do not let yourself miss visitors. The hotel owner is unlikely to be able to keep track of everything alone, so it is necessary to control the staff with the help of bonuses and penalties, which will increase their incentive to welcome customers.
2
Create a website for your hotel. Given the high level of competition in this area, it is better to entrust the promotion of an Internet portal to a specialist. On the site, organize a service that allows customers to choose individual conditions for staying in a hotel. Let the guests choose small things that are pleasant for them, for example, pillow filler, color of linen, preferred dishes. This will allow you to provide each visitor with a unique vacation, where he will live on his own terms.
3
Attract customers with children. Not every hotel can boast of the opportunity to organize a decent vacation for customers with kids. Make a play area, recruit a few nannies, and include baby food in the menu. With this you will cover a wide range of customers who cannot receive the appropriate service in most Russian institutions.
4
Make discount cards for regular visitors and organize weeks of discounts on your services. For customers who periodically visit your hotel, you need to build a reward system. Make small pleasant gifts, which will allow you to count on an additional influx of guests.
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