How to create a distribution network

In the search for a particular income, some novice entrepreneurs decide to create a distribution network, that is, open retail stores that are designed for consumer demand. It is safe to say that this business makes a profit, but for this you need to organize it correctly.

Instruction manual

1

Before creating a particular retail network, identify consumer demand. To do this, you can go outside in the place where you plan to open a store. Interview people. Find out what is missing them. For example, some may say that there are no pharmacies nearby; someone is not happy with the service and assortment in nearby supermarkets. Get as much information as possible about the preferences and desires of people. If you do not have time to collect information, contact marketing agencies.

2

Agree with the rental of premises. Remember that the room should be sufficiently lit, safe and comfortable. It should have places where you can store goods, equipment, packaging, etc. The trading room must also meet all the requirements, that is, there must be shop windows, trading racks, cash, etc.

3

Make a list of what you will offer the buyer. Based on this, find suppliers, negotiate all conditions and conclude a supply contract.

4

Contact the marketing agency to draw up a planogram, that is, to develop a layout of goods. This item is very important, since the level of sales depends on it. If you do not want to spend extra money to pay such agencies, carefully read the rules for laying out products and begin to make a planogram yourself.

5

Pick staff, it is better if you choose employees with a fairly large experience. You need to find a cashier, sales assistant, security guards, room administrator, etc.

6

Prepare the room for the opening. After that, make a network advertisement. You can send out flyers or make a large banner informing about the opening of a new trading store. Please note that first you need to attract customers, so do some promotion or enter discounts and gifts.