How to open a cosmetics and perfumery store
Video: Studio Store Visualizer: Perfume Store Demo 2024, July
It is very important for women to look good. Perfumes and cosmetics are as popular as clothes and food. Therefore, this type of activity attracts many businessmen. A cosmetics and perfumery store can bring a rather high income to its owner, especially if you immediately bet on expansion into the distribution network.
Instruction manual
1
The first thing to do is to establish relationships with distributors of perfumes and cosmetics. Because it is they who have exclusive sales rights in Russia, and also authorize sales outlets, conduct advertising and marketing events, and deliver goods.
2
The process of selecting products for a perfume and cosmetics store is not difficult. This is due to the existence of world leaders such as Guerlain, Lancome, Christian Dior and others. The products of these companies are sold in almost all countries of the world and diverge well everywhere. However, the complexity of working with well-known manufacturers of cosmetics and perfumes is that they are difficult to get. Your store must meet the specific requirements of the supplier.
3
The main requirement for the store is its location. Give preference to a room located in a shopping center or with a separate entrance on the ground floor of the building. It is desirable that there is a good traffic intersection nearby. The decision on the choice of retail space will need to be made with distributors.
4
A perfume and cosmetics store must have a lot of light. Buy the shelves on which the goods are located. On the walls it is necessary to place posters with advertising companies of well-known manufacturers. All goods must always be clearly visible and arranged in a strict order, so that each brand has its own place.
5
Sellers of cosmetics and perfume stores must be excellent professionals. To provide yourself with good employees, conduct basic techniques training and training on specific brands. It is also important to identify the specialization of a person, since it is not always possible for one employee to sell cosmetics and perfumes well. Very often distributors take part in the training of personnel, who organize their seminars on different brands of products.
6
One of the most effective advertising methods for a perfume and cosmetics store is to place posters on street billboards. However, keep in mind that this will give a good result only if it is broadly covered.
7
To attract customers, you can use various marketing systems. For example, when buying a product, give gifts or enter a funded discount system. But in order to carry out such actions, it is necessary to interest sellers in attracting buyers and increasing turnover. One way to increase employee productivity may be to use a bonus system for pay.
8
Do not stop at only one store, as the perfumery and cosmetic market is not yet fully covered. Do not be afraid of difficulties, increase the assortment, supply new products, expand the coverage area, in the end, all this will pay off.
