How to develop a corporate identity
Video: 7 steps to creating a brand identity 2024, July
Corporate identity is a set of techniques that allows you to make an enterprise memorable and contrast it with competitors. This includes promotional materials, the appearance of employees, and the design of offices, and even the appearance of the goods themselves.
You will need
- - company name;
- - knowledge of the effect of colors;
- - graphics editor.
Instruction manual
1
If you are just creating your own organization, then when searching for a name, you need to think about the corporate identity of the company. The name of your company should be sonorous, memorable, have a positive connotation, reflect the essence of the organization.
2
Further, it will be useful to create a trademark for a trademark and register it with the appropriate authority. This is the graphic or verbal style of the name of the organization. A trademark is necessary if you are going to linger on the market for a long time and make yourself known loudly. A trademark or logo is placed in promotional products, as well as on business letters and commercial offers.
3
Select layout layout for prints. Business cards, announcements, banners, work folders, booklets and other corporate identity tools can emphasize the individuality of the organization.
4
Pick up the advertising slogan of the company. This is not only a visual, but also an audio image of the enterprise. It can sound your competitive advantage and even a phone number for customers.
5
Complete the design of your office or point of sale with corporate identity attributes, complement the design with accessories in your chosen color scheme. Curtains, watches, color of chairs and much more can emphasize corporate identity.
6
Employees can order t-shirts and badges with company logos or just give out ties in your corporate color.
note
Corporate identity only emphasizes the individuality of the organization and allows it to be better remembered by the client, but does not make it more attractive among other enterprises. Therefore, it is important to remember that the corporate identity will work effectively only if you will conscientiously fulfill your obligations to customers.
Useful advice
Color is a powerful means of identification. And psychologists say that certain colors evoke different thoughts of association in people. For example, red color represents power, the will to win; yellow - mind, originality, green - peace, stillness and commitment. Be sure to consider this information when choosing a color scheme.
