How to increase store turnover

Competition in the market of goods and services is becoming more intense every day. To develop their business, store owners need to constantly use new methods to increase their turnover, and this directly depends on attracting new customers.

Instruction manual

1

The first thing to remember is that increasing the store’s turnover depends on the proper organization of the sales process. Start by selecting qualified personnel. Many customers come back and recommend to their friends exactly the store in which there are polite, tactful and friendly sellers who can easily navigate in the assortment, sizes, etc. In addition, potential buyers pay attention to how the staff is dressed. Also, choose the design of the facade of the store and the trading floor.

2

The next step is to clearly plan and calculate the methods that you will use to increase sales. Write down all ideas on paper. To intrigue potential customers, do not use 2-3 receptions in a certain period of time, then the following, etc. Buyers will know that in your store you can always participate in an interesting promotion and purchase goods at a bargain price.

3

Use, for example, such techniques: "Bestseller", "Product of the week", "Top-10", etc. This promotion is for best selling products. This method is focused on the fact that buyers will certainly pay attention to the product that is in greatest demand. In order for potential customers to learn about ongoing promotions, you can make flyers, post a notice about the action on the door of the store. Make price tags bright, large.

4

Use also discount cards. They can be given to every customer, for example, on the day the store is opened or on his birthday. You can also give cards to regular customers or customers who have purchased goods in a store for a certain amount. At first, the discount card issued may be at a small discount, but with an increase in purchases the bonus will also increase. Having a card of your store, customers will come to you again and again, knowing that they will save here.

5

To increase the turnover, you can use this technique - give a discount on the second (third) item in the check. Also, when buying any product, give related products as a gift. For example, when buying a dress a scarf as a gift. To sell seasonal items, offer, for example, two products for the price of one: two pairs of winter boots for the price of one. When using such methods, everything should be correctly calculated so that you are not at a loss.

6

You can also arrange lotteries. Within a certain period of time, give out special tickets to customers who have made a purchase for a certain amount or have fulfilled the conditions of a special offer. Spend a draw on the appointed day.