How to successfully sell a product

Agree: today our market is filled with goods for every taste and budget. We can safely say that supply prevails over demand, and this situation gives the consumer great opportunities for choice. For the seller, sales problems are sharply aggravated. How to successfully sell a product in a complex competitive environment?

Instruction manual

1

Success in the market provides the correct determination of the solvent needs of potential buyers. What do they need? How much? What is growing demand? Where will the goods go faster? How much will competent advertising push to boost sales? What should attract more consumers: the quality of the product itself or the quality of service? The seller should give a clear answer to these questions. Successful sales are not possible without stimulating them with additional shares. These include discounts, benefits, guarantees for consumers.

2

There are many of these stimulating factors. The structure of commercial discounts includes the following: for a bulk purchase; for the first purchase in connection with some event, date; for pickup; for sale before a fixed date; for a purchase with the application of a coupon cut from an advertising publication or a special leaflet. You can offer a lower price when selling goods at a specialized exhibition, when selling under a "lucky number", for example, to every 30th customer.

3

Discounts can be made for counter services: for providing addresses of other potential customers; for practical, constructive proposals for optimizing the advertising campaign of your trading company; for placing your ad at the buyer’s company, etc.

4

You can give discounts on goods to a certain type of customer: children's, educational, religious, medical, environmental, charitable institutions. Members of individual public organizations, associations, and associations may be identified in the circle of beneficiaries; specialists in specific areas; People whose name appears in the name of your business (e.g. Victoria).

5

Additional guarantees to the client will help you make a decision about the purchase (for example, a promise to return the goods to him if he finds the same, but cheaper than yours). Increasingly, sellers use this technique: they give the buyer the opportunity to "try" for free (or for a nominal fee), to test the product. Example: a practical check of some carpentry, metalwork tools, garden equipment.

note

The importance of detuning from competitors. It is incorrect to speak negatively about competitors' products or their sales methods directly, but there are objective and logical options for such detunings.

These include: the characteristics of the corporate culture, the image of your outlet, its corporate identity - packaging, promotional materials, uniforms of employees, etc.

Useful advice

The successful sale of goods will be facilitated by a well-established chain of customer actions with your goods if the transaction is completed. This is especially true, for example, for complex household appliances. Everything is important: your services and detailed recommendations for transportation, storage, development, repair.