How to create a quotation
Video: How to make a Quotation 2024, July
Any businessman came up with a commercial proposal. And each of them knows that a correctly drafted document will be the ideal seller of your goods or services. The offer helps you to attract new customers, provides an opportunity for older ones to become more interested. Therefore, the design of a commercial proposal must be approached with special care and attention.
Instruction manual
1
Name, price - all this is not what you need to focus on in your commercial offer. First you need to describe for what needs your product is suitable and how it can satisfy the needs of a particular client. After all, most business people are interested in the very essence, and not a detailed description of the technical characteristics of the tool they offer. So, for example, even a commercial proposal for the purchase of fountain pens can be made boring and interesting if you create an intrigue from the very beginning, describing its capabilities. Of course, do not get involved in artistic descriptions. Long texts are not the prerogative of such letters.
2
If you can "trump" the fact that your company or brand is sufficiently promoted, then this must be indicated in your message. After all, those companies that have earned their reputation for years are proud of it and always emphasize their belonging to the chosen ones. Do not forget to provide information about available discounts. However, do not do this too intrusively. The text on this item should lead your potential partner to the fact that it provides pleasant bonuses in case of cooperation with you.
3
The creativity of your thinking is also what will help you make a good and memorable commercial offer. The main thing is to apply this knowledge in moderation. The principle of “too good is also good” will not work here. Describe all the merits of your product or service in a competent language. The text should be composed in sufficiently concise terms. At the same time, do not lose the logic of statements. And remember that you do not need to compose a huge letter - hardly anyone will read it to the end. Be sure to write down the basic things. Complete the rest as an application. If a potential client is interested in your offer, he will certainly study the additional documents attached to him.
4
Follow the structure of the letter. It assumes a heading, which is typed in a slightly larger font than the rest of the text. There should also be a paragraph that is introductory and fact-finding. In it, briefly describe the needs of the client, which he will be able to solve with the help of your proposal. Next, briefly describe the information about your company. This is necessary so that the client understands with whom he is offered to work. Be sure to include the last name, first name, middle name of the responsible person, his phone number and email address. Put down the date of sending and the validity period of this proposal.
5
To enhance the effectiveness of your proposal, study for yourself to whom exactly you are sending your message. The style that you need to use when drawing up a commercial proposal should be adopted in the environment where your potential client is moving.
Useful advice
Remember that your proposal should be drafted in such a way that without overloading the client with unnecessary information, it would be possible to convey everything necessary to him. You must literally explain in two pages all the advantages of working with you. Moreover, this must be done reasonably and competently.
