How to make a taxi advertisement

Working in a taxi is a pretty lucrative business. There will always be people who need to go somewhere at night, are late for work, and also simply do not want to get on public transport or driving. But there are a great many taxis in the city. Therefore, you need to make sure that as many people as possible know about your company.

Instruction manual

1

Define your target category. That is, those people who will use the services of your taxi. If you are counting on very wealthy people, then the cars for them should be appropriate. It is unlikely that a rich person will want to ride in a car without air conditioning in hot and stuffy weather. Of course, the fare of such a taxi will be higher than usual. If the target category is the middle class, the price per kilometer should be lower. A good reason for advertising such a taxi would be an understated rate or discounts.

2

Come up with distinctive features. It can be an interesting name, a special logo, a certain brand of cars, discounts, promotions or special rates. Any advertising will become more effective if it contains information that is not available to competitors.

3

Make as many business cards as possible. To do this, contact the advertising agency or printing house, ask them to develop a unique design and print business cards. They should contain all the information about your company: name, phone numbers, addresses. Be sure to write in them about the distinguishing features of your taxi. For example, "Every Tuesday 10% discount", "Saturn - an elite class taxi" or "Taxi" Taxi "everyone can afford." The number of business cards depends on your financial capabilities. But the more there will be, the better.

4

Hand out business cards. Give them to passengers using the services of your taxi. Leave in places where people most often need transportation. These include cafes, restaurants, night clubs, shopping centers and hospitals. In some of them, you will have to pay to ensure that your ad appears on information desks or tables. And someone will agree and for free.

5

If funds permit, place an advertisement on the radio. The text in this case should be simple, but catchy. Particular emphasis should be placed on the word "taxi", the name of the company and the telephone.

Useful advice

Remember that the best taxi advertising will be high quality service and low prices.

How to make a taxi advertisement