How to open your advertising business

If the words “BTL”, “event-marketing” and “branding” are well known to you, then the advertising business can be interesting and profitable business for you. Given the desires and opportunities, open a tiny boutique advertising agency or a completely large enterprise.

You will need

• - concept;

• - staff;

• - premises;

• - start-up capital.

Instruction manual

1

First of all, decide on the concept of an advertising agency. What is closer to you - to do two or three together with one thing (for example, branding) or to assemble an entire company that will take complex orders? The necessary method of attracting customers, the number of employees, their specialization, etc. will depend on the concept.

2

For any advertising agency, you need a room. As a rule, a secretary and an accountant will sit in it, since you can meet with clients in their office, and many specialists will be able to work at home. Therefore, at first it’s not so important where the company’s office will be; it’s enough to rent a small room (20 sq.m) in any area. When the agency gets stronger, it will be possible to think about moving closer to the center.

3

At first, try to hire as few workers as possible. In principle, you can only work with freelancers, paying for their services for each project separately. People working in the office from 9 to 18 are not needed in the advertising business. Look for specialists in different areas, so that there is always someone in touch who is involved in naming, BTL, etc. This is also important if a highly specialized company is opened, since such orders sometimes get large orders that require knowledge from different areas.

4

Of the specialists who are not directly related to advertising, an accountant, secretary and sales manager for advertising services will be needed. Do not underestimate the significance of the latter, because the company's promotion in the market depends on it.

5

Advertising also needs advertising. Therefore, start looking for customers as soon as you think about creating an agency. If the agency does not have a profile, then give advertising in the media and the Internet, do newsletters by company. For a narrow-profile agency, at first it will be more difficult to find clients (not every client is able to determine what he needs, for example, a BTL campaign), therefore it is important to use connections for promotion. Sometimes it makes no sense to start an advertising business without a designated flow of customers, otherwise the business simply will not pay off.

6

To legalize the advertising business, it will be enough to register as an individual entrepreneur. This can be done at the tax at the place of registration. You can also create a legal entity, the simplest option is a limited liability company.

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