How to draw up a beauty salon business plan

A business plan is a document necessary for the successful opening and running of any business. It is of great importance for both investors and the founder. If you want to open a beauty salon, you need to take a business plan especially seriously, since this area of ​​business is rather closed. You can draw up such a document yourself, taking into account certain rules. Those who are not confident in their abilities are better off turning to professionals.

Instruction manual

1

The preparation of a business plan for a beauty salon should begin with an analysis of the market for hairdressing and cosmetology services and the possibilities for its development. Reflect the basic services provided by other beauty salons (hairdressing, manicure, solarium, etc.). Think about what price segment your beauty salon will be in. This can be an economy class, mid-level salon or a prestigious beauty center.

2

When you decide on a price segment, think about your potential competitors. Describe their main types, the services they provide. Pay attention to the consumers of their services. For what services do consumers turn to these stores more often, and for which less often? This way it will be easier for you to understand what the consumer needs and what you can give him.

3

In the business plan, you must prescribe the concept of your salon. The concept includes its size, services provided, prices for them, methods of their provision. Here it is worth mentioning its design and costs.

4

Reflect how your beauty salon will be marketed. Describe the proposed advertising campaign, marketing moves, their costs. Analyze the advertising campaigns most often used by beauty salons and highlight in them what you yourself would like to use as the most successful options.

5

Pay special attention to the location of your future beauty salon. The business plan should contain a description of this place with a justification of its profitability (not far from the main human flows, in a busy shopping center, etc.).

6

Indicate in the business plan all the legal actions that you will need to carry out, and their costs. This is registration, obtaining any licenses (certificates). Also describe the costs that will be spent on the purchase of equipment, hiring staff and salaries.

7

The most important section of any business plan is the payback of the project. It should be calculated as accurately as possible the time that will be spent on organizing a business, its promotion. Then you need to specify the approximate time when the beauty salon will begin to pay for itself and then make a profit. You should not try to reduce this period for the investor, as an experienced investor simply will not believe in a too quick payback for such a project and decides that he is dealing with either an inexperienced entrepreneur or a deceiver.

business plan beauty salon