How to make an advertisement for a club

Club attendance directly depends on its competent promotion. With good advertising, potential visitors may not even be confused by its inconvenient location or the high cost of admission tickets. In order for the institution to be truly trendy and in demand, it is necessary to regularly conduct a whole range of marketing events.

You will need

• - corporate identity development;

• - Promotional Products;

• - tagline;

• - radio;

• - the Internet.

Instruction manual

1

Design a recognizable corporate identity for the club. The memorable logo, which should be present on most carriers, will become your business card. Analyze the style of your competitors and make your image noticeably different from similar ones. Actively use the logo in the design of the institution itself, signage, outdoor advertising.

2

Try to make your club talk a few months before it opens. Place advertising banners in the press with a note on the opening date, create topics on city online forums, pay the discussion of your club with DJs on the radio in popular shows. Thus, you will achieve the effect of "deferred demand" and will be able to provide the institution with a huge flow of visitors in the first days of work.

3

Arrange joint promotions with establishments that are directly related to your club. It can be coffee houses, fashion boutiques, large cosmetic chains, mobile phone stores or other fashionable gadgets. The choice of means of promotion in this case is very large. You can release a number of POS materials for placement in shopping areas, for example, coasters (coasters for beer mugs), place mats (serving napkins), table awnings (table plates). In addition, in stores, along with the purchase, colorful leaflets with advertising for your club may be issued.

4

Organize the distribution of flyers in busy places. Promoters should be clearly informed about the selection criteria for the people who should receive the flyer. At the same time, the leaflet itself should not just be of an informational nature: a discount on an admission ticket or a free drink will surely become a sufficient reason for a potential client to visit the institution.

5

Make sure your club is always heard. First of all, it can be a catchy video. Come up with a witty and even provocative slogan that arouses interest, easily rhymes and overlays the melody. In addition, conduct various events in your institution that can be covered in entertainment media: the arrival of popular DJs from other cities, fashion shows, theme parties.