How to make a billboard
Video: How to Design a Billboard 2024, June
Large billboards or billboards attract the eyes of car drivers and their passengers passing by. They are located at the intersection of streets, near traffic lights and especially those places where the most traffic is observed. How to create a billboard correctly?
You will need
- - Billboard;
- - banner with advertising.
Instruction manual
1
Define the main parameters of your billboard: the number of sides, their location, the size of the advertising field, the main design of the billboard. For example, usually a large billboard has two sides, A - towards the movement and B - against it. The effectiveness of advertising and its cost may already depend on this. A billboard advertisement located on the A side will be priced more expensive because the advertisement on the opposite side prevents drivers from focusing their attention on the road.
2
Think about how billboard advertising will represent your company or services offered. Advertising should be memorable, with a clearly expressed idea, affect the subconscious mind of the viewer, since the time of contact with him can take only a few seconds. All this determines the design features of your billboard.
3
Highlight the main goals of advertising. The primary one will be the primary attention of the audience. The next goal is her repeated reminder. Further, the main task of the billboard will be to motivate potential buyers to action, that is, to make a purchase. And finally, the last thing a billboard has to do is to maintain the turnover at the achieved level. Since the duration of consumer contact with advertising on the billboard is small, the billboard must be created recognizable and not overloaded with information. Therefore, take very seriously the manufacture of the original layout.
4
Start printing ads. It is carried out on a banner (banner fabric) with a density of up to 570 μm in case the advertising company plans a second campaign in the future. Paper-based printing becomes optimal only in the dry seasons and the duration of the promotion should be no more than a month.
