How to advertise a real estate agency

Effective advertising is an important tool to attract new customers. It is of great importance in the real estate services market, which is highly competitive. To create a customer base, a real estate agency should choose the most effective promotion channels.

You will need

• - budget for advertising;

• - contact details of print media and advertising companies;

• - site on the Internet.

Instruction manual

1

Post advertisements regularly to local newspapers. It can be either specialized publications about real estate, or just a newspaper of free announcements. Choose the most attractive real estate for such advertising and try to design your ad unit in as much detail as possible.

2

Use print media to enhance and enhance your agency’s reputation. To do this, publish, on behalf of the leading specialists of your company, overview and informational articles in news and specialized newspapers and magazines. This will help increase the trust of potential customers and strengthen your reputation as professionals who are well-versed in their field.

3

Place outdoor advertisements in the area where your office is located. It can be a facade sign, pillars or banner designs. Be sure to include the name and contact details of your real estate agency. The advantage of this type of advertising is that even if at the moment a person is not interested in buying or selling real estate, he can remember the name of your company and will contact you when he needs your services.

4

Advertise on public transport using the services of advertising companies. Choose the vehicles whose route passes through the most populous and busy areas of the city, for example, along the main streets or places where large shopping centers are located. This type of advertising allows you to reach a large audience of potential customers.

5

Make extensive use of the Internet. You can create your own business card website, keep a blog on behalf of the company, place advertising banners on thematic resources or large city portals. In addition, you can place ads on real estate in online catalogs that allow the user to search by city, footage, cost, etc. This method of attracting customers is especially effective in large cities, where people are increasingly turning to the Internet in search of offers on the real estate market.

6

Keep track of the quality of customer service and take care of the legal purity of each transaction. Adhering to these principles, you will be able to secure for yourself, perhaps, one of the most effective channels of promotion - word of mouth. If your clients are satisfied with the cooperation with you, they will recommend your real estate agency to friends and acquaintances.