How to disseminate information in 2017

The basis for the development of any business is attracting new customers. The problem is solved primarily by disseminating information about a new offer or service. For these purposes, advertising technologies involve all known communication channels. From placement in large media (television, the Internet, print media) and street advertising, to viral marketing. It all depends on the budget of the advertising campaign. The most effective way to get a huge audience for little money, and sometimes for free, is offered by the Internet.

Instruction manual

1

To get started, develop an advertising proposal in accordance with the laws of marketing. It should be interesting (memorable), informative and useful. Try to compress your information in this format, and you can quickly convey it to the addressee.

2

Define your target audience - those who will really be interested in your offer. Find where your consumer "lives", what resources he uses, in what social networks he communicates, what he searches on the Internet. Such specification will make advertising effective. Otherwise, you will get "shooting at sparrows."

3

Register in thematic communities, social networks, forums where it makes sense to post your message. Communicate, take an interest in the life of project participants and you will find a response from interested people.

Create a free website, blog, with the ability to post full information about the offer, promote them, making them visible to search engines. Post your information on bulletin boards and in thematic portals with free placement.

note

Remember that the easiest way to disseminate information - mass mailing - cannot be used for your purposes. It is not only illegal, but also ineffective. Most of your potential customers will simply send annoying messages to spam.