How to promote a children's clothing store

Are you planning to open a children's clothing store? Take care in advance of its promotion, from the first days, ensuring an uninterrupted flow of customers to your store. The correct layout, skillful sellers, timely advertising and thoughtful marketing campaigns will bring you success.

Instruction manual

1

The owners of a new store must simultaneously solve two problems - to inform about as many potential buyers as possible and to turn new visitors into regular customers as soon as possible. When developing a promotion program, consider both of these strategies.

2

Think of co-branding programs. You can exchange leaflets and brochures with women's clothing stores of the same price category. Offer cooperation to restaurants, children's creativity centers and health centers. You can not only distribute advertising there, but also organize joint events - holidays, presentations, contests.

3

Create your own website and register in social networks and in city forums dedicated to family and children. It is there that you can freely communicate with customers - both real and potential. Find a person on the staff who will provide daily communication with an online audience. Please note that these forms of communication work only with constant and active support.

4

Be creative in advertising your store. Do not spend money on articles and TV shows. It is better to establish friendly relations with editors and journalists of publications. Instead of paying for advertising space in cash, offer barter. You can provide clothing for filming with children in exchange for free advertising.

5

An interesting and inexpensive version of advertising is the publication of its own magazine. You can create it either independently or by teaming with partner companies. The circulation of up to 1000 copies does not require registration. However, your own publication should be beautiful and interesting. Do not reprint other people's materials - create your own. Interviews with customers, description of collections, announcements of sales - the more informative the publication, the more interesting and useful it is for customers.

6

Consider a system of discounts and bonuses. Do not give out discount cards to everyone. Print a limited edition and issue cards to your favorites. Closed sales and side events can be organized for them. Try to realize the forgotten format of the thrift store. Open a department where you will accept for sale clothes purchased from you earlier.

7

Create a club atmosphere in your store. Try to hold meetings for regular customers. Invite specialists from partner companies - for example, a family consultant or a nutritionist from a medical center. Moms with babies need an interesting leisure - providing it, you will get regular loyal customers.