How to promote a hotel

The development of domestic tourism and business relations has consistently increased the number of trips. Finding a decent hotel in an unfamiliar city is not an easy task. To promote your own hotel and receive a stable income, you should use an integrated approach.

Instruction manual

1

Make sure that the advertisement of your hotel is in all city directories, electronic maps, yellow pages. Always try to highlight the name of your hotel in the general list, using a banner, a different font or additional advertising lines.

2

Create a quality website for your hotel. Today, more and more people, going on a trip, prefer to find and book hotels on the Internet. Place on the page the maximum amount of information, high-quality photos, develop a booking function and several types of payment. Take care of SEO-optimization of the site: when users request about your city, the name of the hotel should appear on the top lines of the list of results.

3

Be smart about choosing your hotel’s distribution channels. Think of custom solutions. Make partnerships with travel companies that organize tours and trips to your city. For a certain percentage they will book your hotel for their guests. Inform the Chamber of Commerce about your work, as there is always a stream of visitors when carrying out large business events of a regional scale.

4

Pay particular attention to customer retention and customer satisfaction. Many guests of the city prefer to stay at the same hotel. Moreover, a satisfied client will always recommend your hotel to his family and colleagues. Therefore, achieve impeccable service, create a comfortable and friendly atmosphere in the hotel, constantly analyze the opinions and requests of guests.

note

Avoid gross errors in the hotel's service, which can provide it with a bad reputation. Theft, lack of security, poor-quality food - all this can nullify all your efforts to promote the hotel.

Useful advice

Book hotel-specific souvenirs that guests can bring with them. Pens, calendars, paper sets, magnets: such trifles that indicate your name and contact information will constantly remind you of your hotel.