How to sell legal services

In the legal services market, the level of competition is quite high. It has a tendency to constantly grow, and therefore it is becoming increasingly difficult to sell services to law firms. In order not to be left without work, it is necessary to actively advertise services, to ensure an individual approach to each client and the high quality of the services provided.

You will need

• knowledge of the target audience

• advertising

• competent sales specialists

Instruction manual

1

Create a sales department in your company. For starters, take two people, train them. In the future, depending on the workload, you will need a few more people in the department. Remember that jobs must pay off.

2

Next, you need to find the channels through which your company will promote its services:

- Intermediaries are real estate agencies and realtors;

- Sales together with other companies (the same real estate agencies, banks, insurance companies, etc.);

- Internet - work on forums, blogs, social networks, creating your own website;

- Direct sales;

- Advertising.

3

Speaking loudly about yourself is the main way to attract customers to your company. First, analyze your target audience who needs your services the most. A law firm can work immediately with several areas: family affairs, financial, mortgage, etc.

4

Find out what your potential customers are interested in, what they read, what TV channels they watch, and what their age is. All this will help determine which form of advertising is best for a particular group.

The main ways of distributing advertising information:

- Outdoor advertising (banners, signs, pillars, etc.);

- Placement of information in the media (advertising articles, short notes);

- Distribution of leaflets;

- Telephone sales ("cold" calls);

- Newsletter emails;

- Exhibitions, forums, seminars;

- "Word of mouth."

Useful advice

Hold promotions, give discounts to "old" customers for re-contacting your company.

Report loudly about a major successful process.

Place your managers in the places where your potential clients may be the most - tax inspectorate, pension fund, business center.

Forge a good business relationship with a lawyer or law firm from other cities whose names are well known to everyone.

Publish a large article about your company in a newspaper or magazine with an extensive readership. A newspaper or magazine may not be necessarily thematic.