How to promote a company

Promotion of the company involves a tandem of three marketing elements: market research and consumers, advertising, PR. For the effectiveness of the first part, research is needed. The second part is budget dependent. The third, contrary to the expectations of creativity, is full of painstaking thoughtful work but, ultimately, will pay off the first two.

You will need

• - a computer

• - telephone

Instruction manual

1

Conduct marketing research of the market in which the company operates. If human resources allow - on their own, if material allow - by an external research company. The main questions you should get answers to: Who are the competitors? What do they offer? Why are your potential customers buying their product or service?

2

Decide if you can somehow add to the consumer qualities of the product you are offering. To do this, follow two steps. Find them and compare with competitors' product qualities. Second step - try combining. Thus, what you offer will be more profitable for the target audience than other products on the market. A company that offers highly competitive products, it’s even nice to unwind.

3

Define an advertising strategy. Will you promote the company through the media or will the products be so narrowly specialized that only direct mailing to end consumers is relevant. Perhaps, in order to promote a company, it makes sense to look for partners for cross-marketing - the cross promotion of diverse products and services designed for one audience. Not in the last place may be barter advertising, of course, if your activity is of interest to the owner of the advertising medium.

4

Design a PR campaign. PR differs from advertising in that it is an order of magnitude less costly. But in order to promote a firm, such campaigns should be conducted as planned, and not from time to time. That is why they are usually developed immediately for any length of time — say, for six months or a year.

5

Create a strategy for promoting a company on the Internet. The World Wide Web is one of the most low-cost advertising media. Of course, taking it into account if the target audience of the product or service you are offering is not Internet users — for example, pensioners — is hardly reasonable.

6

Make branding. To promote a company, it is necessary to ensure frequent contact of the target group with your brand. A contact can be, including visual. Do not forget about the site. Internet promotion is one thing, and virtual office is another. Try to make the site informative, easy to navigate and accessible to search engines.

7

Create informational occasions - the ability to often and free to flash on the pages of electronic and paper media. Publish press releases at least once a month, but remember - they must be designed in such a way as to arouse the interest of not only the end consumer, but also the editors of newspapers and magazines. The quality of the compilation of releases also largely determines how quickly you promote the company.

note

Promotion is a risky business. Therefore, you should work carefully, act on the principle of "measure seven times, cut one -".

Useful advice

To promote a firm, a strategy is needed. And in order for it to bring planned profit day after day - subtle tactics.

how to promote a company