How to promote an atelier

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You recently opened an atelier and don’t know how to attract a large number of customers? How to create effective advertising for your business? Let's look at possible options for promoting an atelier.

Instruction manual

Advertise your atelier services through newspapers, radio, and other accessible media. It is possible to create flyers with a detailed description of the benefits of your studio.

Collaborate with stores selling fabrics and sewing accessories. You can put your order takers in such stores.

Make bright attractive business cards from your atelier, leave them in clothing stores. For example, in a store specializing in trouser sales, ask sellers to use the following speech module: “In this studio, a team of professional craftsmen will quickly and efficiently assist you in sewing trousers, and will also help solve other problems in sewing and repairing clothes.”

Open your company designer clothing store, which will be called the same as the studio, for example, the name of the hostess. Such a step will make it possible to tailor clothes not only to order, but also to the showcase, preventing simple workers.

Create a website for your atelier on the Internet. On it you can tell in detail about the services provided, provide information about the craftsmen working for you, place photos of finished products. Do not forget to specify the address and phone numbers of your studio.

Make an online store of your sewing products. Present a catalog of goods with a detailed description of them and the possibility of ordering with home delivery. To attract customers, you can install a discount system.

Offer your services to a company or corporation for sewing clothes for employees in a single corporate style. For example, for employees of a chain of stores or pharmacies that have a single working form.

Arrange various discounts on the cost of the services of your studio, for example: depending on the season, for one or another type of clothing.