How to promote a real estate agency

The market is already oversaturated by firms that provide services for the sale, rental and leasing of real estate. So how in the conditions of fierce competition to try to unwind a young agency?

Instruction manual

1

Decide once and for all on the direction of your agency. Try to specialize only in renting or buying and selling housing, or choose a job with non-residential fund. Each direction has its own specifics and methods of "promotion."

2

Conduct research aimed at identifying the strengths and weaknesses of your competitors. This can be done, for example, by surveying the population. If you have the time and money, act as clients of the most successful, from your point of view, firms. Make an independent TOP-10 for internal use, so as little as possible intersect with competing agencies, but adopt their methods. Build your database taking into account all the nuances of working with real estate in your area.

3

If you are engaged in rental housing, then keep in mind that this area is largely seasonal in nature and is related to the specifics of your region (students, employees, business travelers, vacationers). Therefore, for example, for students you can issue flyers with the most common physical and mathematical formulas or arrange with the pizza delivery service and the administration of fashion clubs to place order forms and news on your leaflets. For workers who come to work for hire, post along with information about their services, information about recruitment agencies, etc. It is better to distribute such leaflets at train stations and bus stations, as well as in taxis, having concluded an agreement with dispatch services.

4

If you are engaged in the purchase and sale of housing, then advertise in newspapers, in elevators, on bulletin boards in sleeping areas, at bus stops. In addition, if funds permit, order an advertising agency to place advertisements on the central streets of the city (banners, banners, etc.).

5

Design a corporate identity for your employees (down to clothing). Order business cards and booklets in an advertising agency so that employees, going to a meeting with one client, can already prepare a base for the following transactions (no one has canceled the word of mouth word method).

6

Offer the most favorable conditions for all owners and customers (for example, lowering the interest rate for services). Organize additional events: cleaning the premises after previous residents, escorting and delivering furniture from apartment to apartment. In other words, everything that can sometimes puzzle your potential client and often serves as the main obstacle to making the final decision on the sale or lease.

7

If you intend to work with a non-residential fund, enlist the support of the city administration and conclude agreements with leading office centers. Of course, only experienced realtors can handle such objects, but if you consider yourself one, you may have to work with competitors at first, execute small orders for them until a database is formed and you are not recognized on the market. This path is the most difficult, but also the most profitable.

8

Be sure to create your website on the Internet. Pay special attention to the news section and update the feed daily. Present on the site all the necessary information about yourself, a photo catalog of the objects available for sale (or looking for a tenant) and reviews of grateful customers.