How to sell

Sale is one of the most understandable and effective ways to promote sales. Many buyers are looking forward to such promotions in their favorite stores and, in principle, buy goods only at discounted prices.

You will need

• - price analysis;

• - new price tags;

• - advertising.

Instruction manual

1

Take care of the future sale at the pricing stage. Depending on the product, set the price for it, based on several factors at the same time: variable and fixed costs, cost of similar products, product uniqueness. Determine for yourself the minimum to which you are ready to lower the sale price. Take into account the effect of discount cards of buyers: in most cases, the amount of discounts on the card should be canceled during this period.

2

Make discounts on all goods only as a last resort, for example, to liquidate a store. As part of the standard sale, determine for the discount program only the least running gear of the product. Place it on separate shelves or brackets. Clearly identify the goods sold in the hall, highlighting them with large bright price tags or other POS materials.

3

Inform your customers about the upcoming sale as efficiently as possible. Make an SMS newsletter or send emails to regular customers, place an advertisement in the media, arrange store windows accordingly. You can arrange distribution of flyers directly near your store. In this case, the flyer can also guarantee an additional discount.

4

Clearly define for yourself the categories of goods to be sold. It can be not only old collections and products with an expiring shelf life. A sale can be timed to coincide with any holiday, and any item purchased by you in large volumes can be its subject. In this case, the main goal of such an action is to make the customer prefer your store to similar ones.

5

Sale can be carried out without reducing prices. Instead of actually replacing the price tags, you can offer your customers a present for the purchase of two products or a third as a gift. Of course, the price of the presentation must be calculated in advance and included in the total purchase price. Such an action is aimed at freeing up counters and increasing sales.

note

Very often, customers make impulse purchases at sales, and subsequently begin to regret it. Products sold at a discounted price should not be returned.

Useful advice

Place the goods at the regular price near the sold ones. Try to make them fit together, then the buyer can buy several things at once.