How to promote products and services with a personal brand

For several years now, all marketers have strongly recommended introducing a personal brand in the promotion of any company to increase confidence in your goods and services. But it is important to do this correctly and organically.

A personal brand can be safely called the main trend of the past few years. So much so that many even abuse it. The most important thing is not just to thoughtlessly tell everyone "about yourself", and not to forget about the main goal - to create the trust of your customers with the help of a personal brand. Thus, you are "responsible" for the quality of goods and services.

Let’s figure out who is most important to implement a personal brand in the promotion of their product or service.

First of all, these are specialists of a narrow profile who provide services. For example, for a cosmetologist, his appearance is an advertisement. Therefore, it is recommended to post your photos on social networks quite often, to share experiences. The same applies to manicurists, hairdressers, stylists and other beauty workers. Usually they have almost friendly relations with many clients, and they like to watch life on Instagram. In this case, it is quite possible to share personal information, holiday photos or family photos. If you combine this with useful professional information and tips - this approach will have the greatest effect, will attract new customers.

Instagram is an ideal platform for promoting a personal brand, as you can organically add personal information to your profile. Either go the other way - first position yourself as a blogger, and then sell something or become an ambassador of a product. Social networks provide a lot of opportunities to become famous from scratch, only due to their abilities and creativity.

In the past few years, this trend has been successfully used by people of more “serious” and non-public professions: lawyers, doctors, real estate specialists. Of course, a personal brand in these cases will not replace professionalism, but ceteris paribus, people are more likely to choose the one who brings facts from their lives to the public. The result is how your friend will be, and you already know his family, what kind of coffee he drinks in the morning and what clothes he chooses.

The personal brand will not interfere with the owners of restaurants, coffee houses and even large industrial companies.

The most important thing is a sense of proportion and a clear definition of the purpose for which you need a personal brand. Personal information must be strictly dosed. For example, a lawyer can post a photograph of his children and write a few words about them, but do not go into details of education, for example.

Another challenge is to get away from templates. Currently, there are a huge number of marketing courses that teach certain schemes, as a result, “clones” appear that present information exactly as they were taught. So you need to track trends, but do not blindly follow them, and then a personal brand will help promote your business or professional activity.