How to sell in the regions

Many successful Moscow enterprises are faced with the problem of establishing regional sales. It is important to choose the right region and develop a sales algorithm for it. Of great importance when entering the regions is the ability to negotiate with customers.

Instruction manual

1

It’s worth starting with sales promotion in one region. This is the simplest, in addition, it will be possible to “break in” the sales algorithm on it and analyze the errors. The territorial criterion is important for choosing a region: that region is best suited to which it is more or less convenient to get to, since you often have to go to negotiations with potential customers and contractors.

2

In the selected region, you need to collect information about whether products similar to yours are sold in it, which companies sell it, and what is the general situation on the market. This is a very important stage: you should not go into the region without actually knowing anything about it. After collecting information, you can begin to think through an action plan.

3

It is important to analyze the information and outline the target group of customers, namely those that are of interest to you in the first place. Suppose, if you produce sweets of a high price category, then elite supermarkets will be the target customers.

4

Each client will need to explain what its benefit may be in the purchase of your products and their resale. After all, he has other suppliers. It is important to have several options for the sales and promotion programs for different customers and be able to prove their effectiveness.

5

If the first negotiations were successful, you agreed on everything and started selling, then this is not the time to relax. Now the main task is to control the final sales in the region. After a few months, sales of your products will become stable, and then you will need to think about their further development.