How to sell building materials

When selling any type of product, a businessman always has to choose the type of trade: wholesale or retail. Each side has pros and cons, it depends on the type of goods being traded, but a product such as building materials can easily combine these two types of trade. The most important thing is to correctly organize the sales process and the store itself.

Instruction manual

1

First of all, make sure that you have enough rental space to accommodate all the samples. If some types of goods cannot be laid out or there is no need to lay them out, they should be included in the free price list issued at the entrance.

2

Consultants working in the store should be perfectly aware of the quality of the assortment and the differences between the different positions. Conduct sales training regularly and check the knowledge level of your salespeople.

3

Divide your products into separate sections based on which products are related. If a person enters any department, he must clearly know that everything will be in him for his purpose.

4

Do not forget about working with legal entities. Hire managers whose responsibilities will include marketing products and finding new customers. Their payment should be calculated as a percentage of the cost of goods sold. Use cold calls and personal visits to promote your product.

5

In case you want to fully develop, you need constant advertising on television and radio channels. Use all possible advertising methods, including advertising on the Internet.

Useful advice

Use accumulative discount cards - this is how you stimulate customers to long-term cooperation.