How to sell seeds

The market for the production of fried sunflower seeds, packed in foil packaging, is growing every year. According to statistics for 2010, its segment, “Other Snacks”, occupied 50.7% of the total turnover. But it’s not enough to organize the work of the workshop on the packaging of fried seeds, it is also necessary to sell them. The main thing here is the choice of an advertising strategy.

Instruction manual

1

Come up with an interesting idea. Your seeds must differ from the analogues on the market. For example, the Razdolie company developed the Mr Semechkin brand, which is available in an innovative package consisting of two disposable cups, one of which is designed for husk. In addition, manufacturers offer customers a special paper clip, with which you can fix the cup on the chest. This is convenient if, for example, you are in a stadium or in a cinema.

2

Develop an additional product that can be enclosed in a package with seeds. For example, it can be a bag of salt or a candy for a child.

3

Find regular customers. It can be small wholesale bases, chain stores or, for example, postal kiosks. The Region company agreed with the latter, proposing to add seeds to the assortment of goods sold. The target audience for this product is huge - by and large, these are all those who can cope with cracking seeds. Some buy these snacks to pass the evening, others to "take their hands" during the next episode of their favorite sitcom, and still others because, in their opinion, "it thinks better."

4

Come up with promotions. You can entrust this to an advertising agency, but be prepared for the fact that you have to spend a solid budget. If the development of a scenario of a promotion is within your own power, then you can save on this expense item.

Useful advice

Today, there are more than 30 companies on the market for the sale of packaged seeds, so it’s not enough to simply produce and offer this product for sale to wholesalers. Buyer must recognize your item. It should be not only high-quality, tasty and affordable, but also something different from analogues.