How to sell sausage

If you want to open a store of sausages, carefully consider the assortment. For specialized grocery stores, this is the cornerstone of business success. With the right assortment and good location of the sausage store, the business will reach break-even point in a few months.

You will need

• - business plan;

• - permits;

• - equipment;

• - products;

• - staff.

Instruction manual

1

Carry out market research. Studying the market situation in large retail is the key to understanding consumer demand. Having analyzed which particular stores are lacking in your city, it is easy to see if your choice is right. A competitive analysis of customer flows and the competitive environment, carried out relative to the selected premises, allows us to clarify whether it is worth opening a sausage store in it or looking for another one located more successfully.

2

Invite the supervisory authorities to get advice on the replacement of utilities, the location of shopping areas, materials that are allowed to be used for decorating the hall, etc. Otherwise (if you invite them only when everything is ready), the risk of possible flaws and, accordingly, alterations will increase.

3

Make repairs, purchase and arrange commercial equipment. Keep in mind that when buying refrigerated counters, it is better to take those in which it is possible to set the required temperature. Trade in sausages requires various modes. So, for example, it is better to store smoked sausages in the plus zone, and cooked sausages in the zero. If you are going to sell sausages and other types of sausages from raw minced meat - provide a separate refrigerated display case with a minus zone. Do not forget about refrigerators in the utility rooms, which are necessary for storing products.

4

Select suppliers. As a rule, it is better to offer products from several meat processing plants. In this case, consumers have more choices. Try to think through the assortment in such a way that both expensive and moderately priced sausages are presented in your store. If you plan to sell liverwurst sausage and sausage prepared using cattle blood, remember that they have an extremely short lead time.

5

Get permission, hire staff, deliver goods and start trading. In the early days, it is advisable to introduce discounts and any campaigns aimed at attracting an audience. For a sausage store, it makes sense to conduct marketing campaigns designed for residents of nearby houses.

sausage decoration