How to sell stationery
Video: How to Start a Stationery Business Online - Everything I Wish I Had Known! 2024, July
Stationery sales are a profitable and promising business. But there is high competition among firms in this area, and in order to win the “battle” for the client you must become a true professional in your field.
Instruction manual
1
When organizing the sale of stationery, take into account the specifics of this product. Firstly, due to the small size of most office supplies, it is extremely difficult for a first-time customer to find a product. Therefore, you should speed up and facilitate this process as much as possible. Place large, colorful signs over the shelves with the corresponding graphic images of various types of stationery. So visitors will be much easier to navigate.
2
Secondly, arrange the product so that it is convenient to view and take. Large and similar products (file packaging, covers for notebooks, paper for the printer, etc.) that do not need to be carefully examined and studied their functional properties, lay down. And put small objects (pencils, pens, erasers, scissors, etc.), the quality of which needs to be checked, on the middle and upper shelves.
3
When purchasing stationery, the buyer pays attention primarily not to the appearance of the product, but to its functional properties. Therefore, for successful trading, provide people with the opportunity to get to know the products better. If you work in a self-service store, place paper stickers next to the counter where the writing materials are. Then each buyer will be able to test their pen or pencil and make sure that the selected model writes.
4
Place stickers near the rack with proofreaders. This will not only help create a comfortable environment for the buyer, but also significantly reduce the number of complaints about the quality of the goods. The fact is that because of the specific chemical properties, correctors made in the form of pens often thicken even before use. This makes it difficult to squeeze the product out through a narrow hole, so the corrector does not work. If you give customers the opportunity to test the selected product, and they come across a copy with a defect, they will simply choose another one.
