How to sell online advertising

Internet advertising implies the presentation of goods or services on the network, which is addressed to the mass customer. As a rule, it has a two-stage nature: external advertising, which is placed by the advertiser at the publisher of the site (banners, advertisements, text blocks, minisites). And the second step is that this advertisement has a link that leads to the advertiser's website.

Instruction manual

1

Choose the most appropriate ad networks to sell your ad. At the same time, pay attention to geo-targeting (the orientation of site visitors relative to the region). A fairly important criterion for a site to meet the requirements of many advertising networks is the source of traffic. In this case, the dominant search traffic is required so that visitors can go to the site directly from search engines: Google, Rambler, Mail.ru, Yandex.

2

Pay attention to teaser networks. They are more demanding on the quality and traffic of the site. At the same time, these networks allow you to set a specific ad unit on the site that has spectacular animated pictures (teasers). The advertiser, in turn, will be able to receive money for the number of clicks made by visitors on teasers. From these teaser networks you can use: Medianet.adlabs, Bodyclick, Teasernet, Pay-click. Each of them works according to its own rules, setting its own criteria for the approval of the site in the participation in the sale of advertising.

3

You can use the Google AdSense advertising system. She has the simplest conditions when collaborating in order to sell advertising. However, to sell an ad slot, you need your own website.

4

Consider the conditions of banner networks. They work in the same way as teaser networks, but they pay not only for clicks, but also for impressions. All payments are made to electronic wallets Yandex.Money or WebMoney.

5

You can use affiliate networks. They allow you to install advertising blocks on the sites with goods or in the form of a virtual storefront of goods. Using this system for the sale of advertising, you can receive payment either for clicks on installed teasers or for a purchase made by a client who goes to the advertiser's website. The following networks are actively working in this area: Mixmarket and "Where is the elephant".

how to sell ads on the Internet in 2018