How to sell exclusive fabrics online

Exclusive fabrics are an integral part of fashionable designer clothes. But in order to successfully sell this product via the Internet, it is necessary to study the specifics of this process and the risks associated with it.

You will need

• - personal site;

• - fabrics;

• - mannequins, scenery;

• - booklets with tissue samples.

Instruction manual

1

To sell exclusive fabrics online, create your own website. Put there detailed information about each type of material. Indicate not only the composition, width, length of the roll, but also the history of creation, distinctive features. This information will help novice designers navigate your assortment.

2

If famous people participated in the design of the drawing and the creation of your fabrics, be sure to mention this. This information will significantly increase the prestige of your products.

3

Pay special attention to photographs of fabrics. They should not only show color, but demonstrate all the advantages of the material. If these are dress fabrics, then throw them on mannequins, imitating the silhouette of a dress with numerous elegant draperies. Photographic curtains on the ledge.

4

After creating the site, send out emails to potential customers. Find the sites of ateliers and sewing enterprises in your city. In your message, offer them cooperation on mutually beneficial conditions.

5

The psychology of online sales has its own specifics. Experienced businessmen are wary of such offers. After all, they did not see the goods, and the chic fabrics in the photo can in reality turn out to be plain and faded. Therefore, conduct a fact-finding presentation of the products, inviting those who are interested in your electronic advertising to it. There, let potential buyers familiarize themselves with all the fabric samples.

6

Carry out a test confirming that the fabrics are natural. Hand out booklets with samples of your products to guests, so that even after the presentation they have the opportunity to look again, hold your fabrics in their hands, compare them with materials from other companies.

7

After a well-known designer of at least regional scale makes a purchase, make a new advertising move. Ask him to take a couple of photos for your site and leave a product review. Instead, offer a significant discount or bonus on your next purchase. In this way, constantly replenish the list of "star" customers by creating a special section on their website with their reviews.