How to sell medicine

Pharmaceuticals is now recognized as a whole science. In this science, practice, namely the art of selling medicines, must be carefully and thoroughly worked out. Only then will the work in the pharmacy bring joy and satisfaction from the work of the pharmacist.

You will need

• - positive attitude;

• - actually the drugs themselves;

• - knowledge of these medicines.

Instruction manual

1

Update your knowledge of medicine x. In order to effectively sell a medicine, you need to have knowledge in the field of pharmaceuticals (names of drugs, their use, analogues, contraindications), sales techniques and charm (people must trust a pharmacist to return to this pharmacy again).

2

Establish friendly contact with the buyer. Greet him, smile, try to show your attention to his problems with gestures and facial expressions.

3

Find out the needs and wishes of the buyer. Ask about his health, take an interest in what hurts and how, what recommendations the attending physician gave him, what is more important for the patient at the moment. Based on these data, select a drug.

4

Start the presentation of the medicine. To get started, adapt to the tempo, intonation, facial expressions, volume of your interlocutor’s voice. If an elderly person is in front of you, tell him about the medicine slowly but loudly (without bringing your phrases to a scream!). If the buyer is a solid business person, exclude excessive gestures and happy facial expressions from your behavior. Create a trusting relationship with the buyer, interest him in the drug, focus his full attention on personal needs, create a “rush” situation in deciding on the purchase of goods.

5

Develop a good dialogue with the client. Advise, but do not order, medicine. Do not use the particle “not”, the word “no”, the pretext “but”. This can set the client in a negative way. Try the four yes strategy:

- Is spring on the street now?

- Yes!

- In spring, people are subject to vitamin deficiency, right?

- Yes!

- Vitamins are required to defeat vitamin deficiency, do you agree?

- Yes!

- An excellent solution would be to buy vitamins "X", do not you think?

As a rule, the buyer will answer “Yes” again to the fourth question!

6

Make a sale. Thank you for your purchase, wish good health and smile goodbye!

Useful advice

Even long lines are not the reason for the rude attitude to each client. Only a positive attitude and love for your work will help you achieve success in the sale of medicines.

The art of selling medicine in 2018