How to sell caviar
Video: Everything you need to know about serving caviar 2024, July
Caviar caviar is strife. But no matter what kind of caviar we are talking about, this is a perishable product and requires a special attitude. So, you need to organize the marketing process before the caviar itself is produced.
Instruction manual
1
Determine the type of your future customer. Its characteristics depend primarily on the type of caviar. For example, for sturgeon - this is a very narrow layer of very wealthy people. According to marketers, only 1% of the population can regularly acquire black caviar, and by the holiday - 4%. So, it’s necessary to build a sales system, focusing on the principles of promoting premium brands. Red caviar of salmon fish is a more democratic product, it is on the tables of most of the population. The third place in popularity among Russians is pike caviar, but this is already an offer for an amateur, connoisseur of fish cuisine.
2
Familiarize yourself with the regulations and requirements for the production of caviar. GOST requires that after salting, caviar should be in jars within a month. There are technical specifications that allow the production of canned food from frozen caviar. As a result, its taste is reduced, but the cost is also reduced.
3
Organize outlets for the sale of barrel caviar by weight within a few months after Putin. You can do this at fairs, markets or rent a place in the grocery store. Please note that caviar made in accordance with GOST and not rolled up in cans must be sold within four months.
4
Negotiate with HoReCa industry enterprises. It is hotels, restaurants and cafes that are one of the most likely consumers of luxury products. Choose the company in accordance with the status of your product: premium, luxury or economy.
5
Find out the conditions under which goods are taken for sale by retail chains. The choice of a particular type of supermarket depends on the intended portrait of the consumer. Explore the caviar market in several regions of the country.
6
Post your offer on the Internet. Contact online stores that deal with food and agree on the terms of cooperation. Their sites will take over the promotion and search of customers. You only need to ship products on time.
7
Create a marketing plan for promoting your product. Use promotions, tastings, sales. Consider an advertising campaign if you come from this business for a long time.
