How to attract old customers
Video: SALES Techniques - How To Convince A Customer To Buy From You 2024, July
It is much easier to sell goods to old customers than to new ones. But if a company has lost its reputation due to operational errors, old customers absolutely do not want to deal with it. A novice can restore relations with such clients if he follows a certain approach. It is the novice who will cope with the task faster, since the client no longer trusts the former employees of the company.
Instruction manual
1
Visit a customer who has stopped working with the company. Do not try to sell something if the client does not want to support the cooperation begun before. Your task is to talk to the client. If a person is unhappy, he needs to speak out. You must neither make excuses nor defend yourself. So say that you are a new employee in the company and would like to know the opinion of the client about the possibility of further work. Ask questions to encourage someone to talk to. Listen carefully and remember. Then say goodbye and say that you will come in when you understand this situation.
2
As soon as you leave the client, write down the key phrases of the conversation. Around these phrases it will be necessary to build a further conversation with him.
3
Return to the company and thoroughly understand the situation that once happened that does not suit the client. Check the facts that the client told you.
4
Talk to your boss. Ask if the company will be able to continue to serve the client in due course. Before you go to the client, you must be sure that previous errors will not be repeated.
5
Repeat negotiations with the client. Let him know that you figured out the situation and talked with the boss. Say the company recognizes errors and would like to correct them. If the client is against cooperation, justify the possibility of continuing the relationship by saying that you were not in the company before, because everything was so bad. And now you have appeared, because everything will be at a high level. Ask the customer to make a trial order to experience your personal work. If he is again not satisfied with the quality of service, he will simply refuse to work. He does not lose anything and does not risk anything.
Useful advice
Only your personal confidence can convince a client. If you have faithfully completed all the steps, your enthusiasm will be transferred to the interlocutor. He will wish to test you in business.
