How to organize a radio station

Today, radio is one of the most popular media. Thousands of ambitious young people dream of becoming a presenter at a radio station to daily cheer up the inhabitants of the country and gain fame. Advertisers are ready to offer very good money for the promotion of their product on the air. And a huge number of unknown, but talented performers are ready to do anything so that the songs are accepted into rotation. Therefore, the organization of its radio station is a very attractive business.

You will need

The most important thing is the presence of a large amount of money. The opening of a radio station in a city with a population of about 500, 000 people, subject to the winning competition, will cost about $ 40, 000.

Instruction manual

1

Register as an individual entrepreneur or register a company. This is required to obtain a broadcast license.

2

Contact Radio Frequency Supervision to set aside your free FM frequency. If you live in a big city, then most likely free frequencies will not be available and you will have to stand in line for them. Once a year, a tender is held, where 2-3 participants of the competition get the desired frequency, the rest will try their luck next year.

3

After finding out all the nuances of obtaining a frequency, go get a broadcasting license, which is issued for a period of 5 to 10 years and will cost you about $ 10, 000 (depending on the region). It will also be necessary to register your radio station as media.

4

Buy the necessary equipment. If you have free money, then there should be no problems with this item. The main thing you need to pay attention to is certificates for equipment. Non-certified devices or fake certificates can lead to the fact that your license is simply taken away and all the work will go down the drain.

5

Choose the path that you prefer to build a radio business: broadcast the radio stream of large radio stations in your city or create your own radio station. In the first case, you will need to sign a contract with a radio company, which will provide you with a broadcasting schedule for your programs and time to broadcast your ads. For broadcasting programs and rotating songs, you will not receive money, your income will go only from advertising.

6

To create your own radio station, hire charismatic presenters, think over the idea and concept of your radio, rent an office, design it in an appropriate style. Actively collaborate with other media, do not spare money for promotion and do not expect any income in the next six months or even a year.

note

Be prepared for the fact that in various instances and at different levels they will hint at bribes. While Russia is corrupt to the roots, this will happen in all business areas, so do not skimp, otherwise your business will not be allowed to get off the ground. But mindlessly giving out money to everyone is not worth it.

Useful advice

If you already decided to engage in the radio business, then deal with it to the end, because the matter is very complicated and costly (otherwise there would be hundreds of radio stations in each city), and it would be too disappointing to incur such losses only because of the loss of motivation.

• The cost of opening your own radio
• Stages of creating a radio station
• how to create your own radio station