Guerrilla marketing

For the vastness of our country, guerrilla marketing is still unprecedented to this day. There is very little information about this type of marketing, and even more so in Russian. Let's try to slightly open this "veil".

Partisan marketing is, first of all, an advertising and marketing company with a very small budget. At the same time, the effectiveness of these measures has already been proven, indeed, companies that have used such marketing have successfully marketed their products and were able to increase their profits at the lowest possible cost.

Mention of guerrilla marketing can be found even in ancient Greek manuscripts. The name is taken from military affairs and fully reflects the essence, that is, at the very lowest cost, like partisan units, the company promotes its goods or services. Most of all, such marketing is used in small companies that cannot afford the high costs of promotion.

In the beginning, guerrilla marketing was based solely on printing and distributing free business cards, booklets or postcards. Over time, already the tools began to expand, and free articles in specialized publications began to refer to this type of marketing. Companies began to participate in specialized events, or at public meetings. Companies also began to actively use partnerships in business.

With the development of computer technology, the methods of guerrilla marketing have greatly expanded, now it is "viral" and "shocking" marketing and so on.

Most importantly, guerrilla marketing involves attracting new customers with minimal financial costs. Also, there is another feature, the company, adopting guerrilla marketing, refuses to use traditional methods of promotion, that is, it does not advertise in the media, does not use street banners, banners and so on. Perhaps the use of low-cost advertising media or alternative advertising, for example, on a box with a cake, may advertise a flower delivery company.

A distinctive feature of guerrilla marketing is that it gives the first results almost immediately, or after a short period of time. And this is very important for small companies. The next advantage is that all the company's actions to advertise its products and services are practically invisible to competitors, and, therefore, no one will copy them. In addition, a competitor will not be able to “crush” you with its huge advertising budget.

And most importantly, any company can use partisan marketing, both with millionth turnover and the smallest. For large companies, this is a great opportunity to break through to those customers who no longer have "standard" advertising.