How to design a lingerie store
Underwear for many women is one of the most desirable and enjoyable purchases. That is why visiting such a store should be a good way to cheer up and please the client with an elegant new thing. The design of the underwear boutique plays an important role in achieving this goal.
You will need
- - shop equipment;
- - mirrors;
- - a cooler with water;
- - mannequins;
- - accessories;
- - decoration elements;
- - carpet;
- - sofa;
- - shoe horn;
- - wet wipes.
Instruction manual
1
Think window dressing. The traditional use of mannequins is quite commonplace. Try to find more creative solutions. For example, create an atmosphere of an old boudoir: put an elegant dressing table with a mirror, an ottoman, place a mannequin in underwear and luxurious peignoir, and lay out other sets of linen around, as if casually scattered by the hostess.
2
When choosing the design for the store, give preference to restraint, sophistication and pastel colors. Surplus in the form of catchy accessories, bright colors and sophisticated finishes will only distract buyers.
3
Choose the right trading equipment. Convenient brackets and hangers always increase sales compared to shelves. Exclude closed glass display cases that have long been recognized as ineffective for trade in clothing. Place lightweight shopping baskets at the entrance to which shoppers can stack the selected kits.
4
Pay particular attention to fitting rooms. They should be tightly closed, have good mirrors and proper lighting. Equip the fitting room with enough hangers and shelves, put a clean rug, shoehorn, and wet wipes. Eliminate too bright light, which emphasizes the flaws of the figure of a potential customer. A properly designed fitting room will help to significantly increase sales.
5
Expand the store’s space visually using mirrors and light colors in the decoration. Such a simple technique will help create the impression of a large quantity of goods, and also help customers avoid the feeling of crowding.
6
Put comfortable sofas in the trading area, lay out magazines, and install a water cooler. Buyers are often accompanied by children and male companions, who can relax and not rush the client.
Useful advice
Think of the lighting. In the sales area, the light should be bright enough so that customers can carefully consider all the details.
