How to attract an advertiser to a magazine

Virtually no magazine can do without advertising, since renting an advertising space in print media is the main source of income. Especially for publications that are distributed free of charge.

Instruction manual

1

Make a clear description of the target audience of your journal, if necessary, conduct a study. Then develop the structure of the magazine based on its concept, goals and target audience. At the same time, keep in mind that a good structure should help the reader quickly find all the materials he needs, and the advertiser must be sure that the advertisement of his company will be seen by the “right” reader.

2

Make a media kit, that is, a detailed clear description of your publication, its target audience, structure, content. Make a pilot issue of the magazine, work well on the design, layout, make a high-quality selection of material.

3

Make a list of potential advertisers - companies whose target audience is the same or similar to yours.

4

Create a compelling quotation and send it to potential advertisers, and then call them. Show the benefits of advertising in your magazine. This may be the circulation, places and methods of distribution, the price of advertising.

5

In addition to direct announcements, offer placement in the magazine of thematic advertising materials. You can also create thematic applications, reviews and columns.

6

Increase the interactivity of the magazine, this will be an indicator of its rating and popularity. Conduct various promotions and contests, encourage readers to give feedback.

7

Hold a "party" presentation of the magazine for potential advertisers, partners, readers, as well as employees of advertising agencies. Create a relaxed atmosphere. Tell about your publication, be convincing, tell about the features of your magazine, answer the questions that you will be asked. Try to make as many contacts with potential advertisers as possible.