How to offer goods to the store

There are enough problems with working with shops. They are full of goods. Managers refer to the fact that nothing is needed. To sell a product to a store, you need to offer not only the product, but something more: better service than competitors, better solution to working moments. It is important to convince the client that he will not waste time, starting work with you.

Instruction manual

1

Understand the important point: the store gets new problems with each new supplier. The experience of previous mistakes on the part of suppliers makes store managers be wary of new offers. Therefore, the sale of goods consists of 2 parts: first you "sell yourself" as a reliable business partner, then sell the goods. Understanding this nuance will help you see the situation from the perspective of the other side and find the right words in the negotiations.

2

Go to the store to find out the problems of potential partners. Forget about your product. Say that you are going to work in this market, but now you’ve come to find out what problems the store is facing when working with suppliers. Listen to what has been said and promise that you will come when you can offer a solution to these problems.

3

Think about the past conversation. Find weaknesses in competitors based on what you said. Design a store service plan that is superior to other suppliers. Consider how to best show this difference to store management.

4

Repeat negotiations. Until you talk about the product. It is about how comfortable it will be for the buyer to work with your company.

5

Get your first purchase order. It may be small, because you will be tested in business. Discuss the minimum order for the future.

note

Competitors will notice a decline in sales associated with your appearance on the market. They will try to improve the quality of service and surpass you in something. Therefore, do not forget to periodically repeat all the steps considered.

Useful advice

After delivery, check out the store. Ask if everything is in order. Your concern for partners will lead them to further work with your company.