How did the advertisement appear in 2017

Contrary to popular belief, advertising is by no means an invention of the twentieth century. It has existed since ancient times, since traders felt the need to raise sales of their goods. Since then, carriers have changed, new technical means have appeared, advertising has acquired new forms and distribution channels, but its purpose, in fact, has remained the same.

The simplest advertisements inscribed on papyrus appeared in ancient Egypt. So, archaeologists found a sheet of papyrus containing an offer to purchase a slave.

In ancient Greece, there was also advertising. During the excavation of Memphis, an inscription was found carved in stone. In it, Minos from Crete offered dream interpretation services. The coincidence of the name of the ancient "psychic" and the legendary Cretan king is curious. Was it, as they say now, a popular "brand"?

Compared to Egypt, ancient Greece had a greater variety of media for advertisements, such as stone, wood, bone and metal. The first heralds appeared there, who read out all kinds of information on the squares, including about goods and services. After the invention and distribution of writing, advertising began to appear in the form of written texts, often supplemented by drawings.

The advent of print ads

Around 1440, Johannes Guttenberg invented the printing press. 22 years after this event, the first print ad appeared in England. It hung on the door of one of the London churches and contained an offer to purchase a prayer book. Since 1466, book publishers began to use print advertising, posting ads for the sale of books at the entrances to temples, universities and hotels.

In 1629, the so-called Address Bureau appeared in Paris, which, in fact, became the first advertising agency in history. Its functions included the provision and dissemination of information about goods and services. A year later, the activities of the Address Bureau covered the entire territory of France. A year later, a newspaper was released, in which advertisements were regularly published, and subsequently the Little Posters magazine.

The first advertising agency in London opened in 1657 under the guise of "Public Advertiser." Many newspapers began to be funded by advertisements. To attract advertisers, they began to distribute part of the circulation for free.

"The father of American advertising" is called Benjamin Franklin. In 1729, he founded the Gazete newspaper, which had the largest circulation and the largest volume of advertisements in colonial America. The founder of the detective genre, Edgar Allan Poe, was also involved in advertising, being the editor of the newspaper "Southern Herald".