How to increase speed

How to increase business turnover or how to increase sales is the central problem of any commercial enterprise and the main goal of a marketing mix of any level. In essence, the problem of how to increase turnover breaks down into three components: this is the management of pricing, assortment and sales.

Instruction manual

1

Managing pricing to increase sales is the most obvious way. However, a simple increase in the price of the same product cannot be solved at a qualitative level. Since turnover is not only monetary, but also a quantitative expression of sales. Therefore, in order to increase sales, you need to separately engage in product promotion. Promotion is just what the complex of marketing tools is aimed at. And as a result of their competent use, it is possible to increase momentum in a quantitative sense.

2

Another way to increase sales is through product range management. These measures include the implementation of measures aimed, firstly, to work with product quality, and secondly, to expand and optimize the promoted assortment of goods. Improving the quality of products allows you to get new sales both due to increased consumption of goods by existing customers, and due to the connection of new customers. In the second case, ABC analysis is often used to help identify priority product groups.

3

You can increase momentum by entering new markets and occupying free niches. Of course, today it is almost impossible to find markets unoccupied by competitors. The situation is also with free niches. In practical terms, this expansion, as a rule, boils down to movement from a city with a high density of trade to sparse village open spaces. However, this entails concomitant difficulties, for example, transport infrastructure. Therefore, the most common type of expansion is competition. It occurs due to crowding out competitors from their positions, as well as luring their key customers.