How to change the logo

Your company has been successfully operating in the market for a long time, occupying a certain niche and forming an extensive customer base. The company is developing, products are changing and improving, and only the logo created at the time of the inception of the business does not reflect modern trends. Branding looks like an archaic stain on a new product. How to change the logo without financial loss for the company, while retaining customers?

Instruction manual

1

First of all, you need to decide what exactly does not suit the existing logo, and how much you want to change it. In advertising and marketing, one can distinguish concepts such as restyling and rebranding. Restyling provides for a slight change or refinement of the visual components of the corporate identity. The logo, as a rule, consists of a sign and the full or abbreviated name of the company. Based on the available elements, colors, font, style of execution can change.

2

It is very important to maintain the continuity between the existing logo and its modified "brother". The connection should be visible so that customers can easily identify the company and its products. Otherwise, financial losses and erosion of the target audience may occur.

3

Rebranding involves changing the conceptual and emotional components of a company or product. This is not only a redesign, but also a change in the communication strategy and positioning of the company.

4

Find a good artist to do the logo change job. Corporate identity is a serious matter that does not tolerate an amateurish approach. Monitor ad agencies and designers by selecting some of the most suitable. When choosing, be guided by intuition and the ratio "price - quality". Be sure to meet with representatives and see the portfolio of agencies. According to the results of the meetings, identify the final executor. Consider the features of advertising agencies and comfort in dealing with the manager conducting your order.

5

In collaboration with the contractor, develop the terms of reference for the logo processing. In this document, it is important to take into account all the nuances and not to forget anything, since the work will be considered completed after the designer of the advertising agency fulfills all the prescribed points. After agreeing on the terms of reference and signing the contract, the advertising agency starts work, as a result of which the world will see your updated logo.